Current Press releases
Porsche delivers more than 300,000 vehiclesSuccessful summary for 2021
In the fiscal year 2021, Porsche delivered 301,915 vehicles worldwide, an increase of 11 per cent year-on-year.
A total of 95,671 vehicles were delivered to Chinese customers, with an increase of 8 per cent over the already-record year 2020.
Global deliveries of the all-electric Porsche Taycan more than doubled compared to the previous year.
Shanghai/Stuttgart. Strongest delivery result in the company’s history: Porsche delivered 301,915 vehicles to customers worldwide in fiscal year 2021, an increase of 11 per cent compared to 2020. Every single global sales region contributed, with the largest increases recorded on the American continent. China continues to be the largest single market for Por-sche.
“Despite the challenges posed by the semi-conductor shortage and the disruption caused by the Covid-19 pandemic, we have been working hard to enable more customers than ever before to fulfil their dream of owning a Porsche,” says Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche AG. “Demand remains high and our order books are looking very robust, so we start 2022 full of momentum and confidence in all regions of the world.”
Taycan deliveries more than doubled
The models with the highest demand in 2021 were again the brand's SUVs, led by the Macan. 88,362 customers became Macan owners. The Cayenne followed in second place with 83,071 vehicles. The all-electric Porsche Taycan saw an outstanding in-crease: a total of 41,296 units, which is more than double the number of deliveries compared to the previous year. The sports car icon, the 911, was also handed over to more customers than ever before with 38,464 deliveries. The Panamera saw 30,220 deliveries. The 718 Boxster and 718 Cayman were delivered to 20,502 customers.
China continues to make steady progress in sales and related businesses
China remained Porsche’s largest single market for the seventh consecutive year, with an increase of 8 per cent over the already-record year 2020. A total of 95,671 vehicles were delivered to Chinese customers via 140 sales sites nationwide, six of which were newly opened in 2021. The iconic Porsche 911 continued experiencing solid growth with a 67 per cent increase and 4,002 deliveries in China. The Taycan remained in high market demand, delivering a total of 7,315 units. Deliveries of all-electric and plug-in electric models have been growing rapidly in the Chinese market, with their proportion of total sales rising to 18 per cent in 2021.
Apart from the new car deliveries, Porsche China also performed strongly in after sales and new business. In 2021, Porsche China’s financial penetration rate exceeded 50 per cent, with a contrat volume of more than 47,000. Porsche China also experienced steady growth in the pre-owned car market over the past twelve months. 7,501 pre-owned car orders were completed, up 54 per cent year-on-year, of which 2,314 are from online transactions, which represented more than 30 per cent of the total retail volume, indicating the steady progress of Porsche China’s digitalisation at the retail level.
Worldwide demand remains strong
Porsche increased its deliveries in all sales regions worldwide. Growth was especially strong in the USA, where 22 per cent more vehicles were delivered than in the previous year. In total, 70,025 U.S. customers bought a model from the extensive product range. Across the Americas, Porsche made 84,657 deliveries, also representing an increase of 22 per cent. There were 131,098 deliveries in the Asia-Pacific, Africa and Middle East region, which is eight per cent more than in 2020.
Demand has also risen in the home market of Germany with 28,565 vehicles delivered, representing an increase of nine per cent. In total, 86,160 vehicles were handed over to customers in Europe – seven per cent more than in 2020. The high rate of electric sports cars was of particular note. Around 40 per cent of Porsche vehicles delivered in Europe in 2021 were electric: either plug-in hybrids or all-electric cars. “The overall result is very promising and shows the strategy to further electrify our fleet is working and is in line with demand and the preferences of our customers. At the same time, unit sales are not the decisive factor for us. Rather, we want to stand for exclusive and unique customer experiences and will continue to expand these worldwide.” says Detlev von Platen.
| Porsche AGDeliveries |
January - December |
January - December |
January - December |
|
2020 |
2021 |
Difference |
| Worldwide |
272,162 |
301,915 |
+11% |
| Europe |
80,892 |
86,160 |
+7% |
| Germany |
26,152 |
28,565 |
+9% |
| America |
69,629 |
84,657 |
+22% |
| USA |
57,294 |
70,025 |
+22% |
| Asia-Pacific, Africa and Middle East |
121,641 |
131,098 |
+8% |
| China |
88,968 |
95,671 |
+8% |
1/12/2022
Further information and pictures for journalists and media representatives can be found on the Porsche press database at http://presse.porsche.de/.
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