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Porsche Centre Kuwait wins Marketing Innovation Award 2020
Winning for the second time since 2017,
It featured five videos of an artist, a horseback rider, a racing driver, a swimmer and a fitness professional to bring out the passion that has lifted them to their respective heights and how that influences every other part of their day and ultimately relates to their love of a sustainable future that the new
The videos show how five Kuwaiti talents comprising Yahya Jeragh, custom woodworking artist, Louay Bahman, automotive enthusiast, Yara Al-Hunaidi, equestrian champion, Abdullah Al-Askari, sports and fitness entrepreneur and swimming champion, Zain Alabdeen Qali, connect their respective skills and talents to the
The full five videos can be found here: Yahya Jeragh, Louay Bahman, Yara Al-Hunaidi, Abdullah Al-Askari, Zain Alabdeen Qali.
The #WhyOurSoulsConnect campaign was judged based on the creativity of the content, innovation in the experiential marketing strategy, effectiveness of the campaign in enhancing public awareness, its contribution in increasing brand equity, in addition to efficiency and quality.
Discover the videos on
9/26/2021