Porsche Culture Stories Discover stories about Porsche inspiration. Of how we help inspire, and are inspired by, a passion for art and design, music and cuisine, fashion and contemporary luxury.
Composite image of Porsche 2024 highlights
Porsche 2024 highlights review A host of new cars, memorable motorsport wins, unique collaborations, fun community events… and Dua Lipa directing a Porsche ad! 2024 was a brilliant year – relive it with us Read more
Dua Lipa, Porsche logo, 911 GT3 RS, 918 Spyder images
The most popular Porsche stories of 2024 From the fastest Porsche to how to pronounce Porsche, these are the biggest stories of the year Read more
Overhead view of classic Porsche tool bag on wooden workbench
10 great Christmas gifts for car lovers Looking for present ideas for the Porsche fans in your life? Our Christmas gift guide will provide plenty of inspiration Read more
Baseball player Shohei Ohtani sat in a Porsche Taycan
A guide to baseball player Shohei Ohtani, Japan’s World Series-winning hero With unique skills with both bat and ball, the Japanese baseball star is taking his sport to a whole new level. Find out how on a Porsche Taycan road trip in LA Read more
Rear view of Porsche 911 GT3 RS in Fortnite game
The Porsche 911 GT3 RS joins Fortnite Players of Fortnite can buy the Porsche 911 GT3 RS in the Fortnite online store Read more
Porsche Mission X in Gran Turismo 7
The complete list of Porsche cars in Gran Turismo 7 Which Porsche cars can you drive in the new edition of Gran Turismo? Here’s a comprehensive checklist to get you off the starting grid and on your way to unlocking iconic vehicles Read more
Porsche x Aimé Leon Dore 993 Turbo in side profile
What are the Porsche x Aimé Leon Dore cars? The story of the New York-based fashion brand, Aimé Leon Dore, and its exciting Porsche restoration projects Read more
Red Porsche 911 Speedster in Forza Horizon 5 game
Forza Horizon 5: the complete list of Porsche cars Race through Mexico in a spectacular range of Porsche cars. This is the complete list of cars available in Forza Horizon 5 Read more
Barista pouring a cup of coffee in coffee shop
Coffee & cars: how to make the perfect espresso Cars and coffee? They bring people together, says barista and coffee shop owner Aron Sharma. He also has a huge passion for Porsche, which he shares with other car enthusiasts at his acclaimed Caffeine and Cars events Read more
Man with flower power Porsche 911 art car
Race driver and artist Arthur Mathieu’s flower power Porsche art car How Arthur Mathieu combined his love for Porsche and art to turn a classic 1974 Porsche 911 3.0 RS into a flower power art car Read more
Porsche Style Department trim cards for Louise Piech's 911 Turbo Nr. 1
What is the Porsche tartan collection? Tartan is a symbol of tradition, craftsmanship and timeless style. But what does a fabric with deep Scottish roots have to do with Porsche? From an exclusive design option on the first 911 Turbo model in 1975 to its role in the latest Porsche Collection, this is the story of tartan at Porsche Read more
Close-up of white LEGO Porsche 911 Turbo
Celebrating 50 years of Turbo with LEGO® and Porsche In 1974, Porsche broke new ground by putting a turbocharged engine into the 911 for the first time. In one of a series of projects to mark its 50th anniversary, Porsche has teamed up with LEGO® and artist Martin Palm in a memorable collaboration Read more
New Porsche Taycan Turbo S under dust curtain
Porsche x Pantone: The Story of Turbonite Inspired by nature and its minerals, as well as the emotion of the Porsche Turbo, the visionary shade of grey called Turbonite is available as a signature colour on all Turbo models Read more
Merry-go-round decorated with white flags bearing the Porsche Turbo logo
What does Porsche Turbo mean to you? From the 911 to the Taycan, discover the emotion behind the Porsche Turbo – and how it creates a powerful bond between car and driver Read more
Coffee mug and Porsche key ring on living room table
Best birthday gift ideas for Porsche lovers Looking for the perfect Porsche presents? Explore our ultimate gift guide for Porsche fans, featuring top birthday gift ideas from limited edition collectibles to stylish accessories Read more
Mark Webber being interviewed in front of a Porsche 911
An interview with… Mark Webber Porsche Brand Ambassador, nine-time F1 Grand Prix race winner and former FIA World Endurance Champion Mark Webber is a motorsport powerhouse. He reveals his love for Porsche, his own personal Porsche collection and bucket list road trips Read more
Porsche Macan covered in purple wisteria flowers, Brooklyn Bridge behind
The new Porsche Macan stuns at the 2024 Met Gala as the event’s official vehicle From driving select guests to the event to teaming up with iconic magazine Vogue on a fashionable new collaboration, the new all-electric Macan made a splash at this year’s Met Gala as its official vehicle Read more
Smiling woman posing with purple Taycan Turbo GT in driveway
A day in the new Porsche Taycan Turbo GT Passionate car lover Liv went from car posters on her bedroom wall to a successful career as an automotive content creator. She tells us her story – and how driving a Porsche makes her feel Read more
Porsche 911 Turbo S at Bad Boys premiere, Hollywood
The Porsche 911 in Bad Boys: Ride or Die With the Bad Boys: Ride or Die movie being released, discover more about the Porsche 911 that's appearing in theatres near you Read more
Porsche Taycan script nameplate on rear of car
How to pronounce Porsche Taycan Tai-ken? Tie-kahn? Or maybe it’s something else entirely? With this handy guide, you can learn how to say Taycan the Porsche way Read more
Man standing with camera and mic attachment
How to make a YouTube car video... with Benjamin Ortega From equipment to editing, learn how to make your car videos stand out with help from a top car film-maker and vlogger Read more
Iron Dames with pink 911 RSR at night on track
Who are the all-female Iron Dames motor racing team? Since forming in 2018, the Iron Dames racing team has been tearing up the track in their Porsche racecars, winning races and changing the perception of women in motorsport Read more
Porsche 908/01 K Coupé at the Luftgekühlt show
Top Porsche events not to miss in 2024 From adrenaline-fueled racing to vibrant festivals, there’s a Porsche event for everyone to look forward to this year Read more
Collage of some top Porsche social media moments of 2023
The top Porsche social moments of 2023 Our creative community captures the essence of Porsche via beautiful, awe-inspiring cars and breathtaking landscapes Read more
Technicians work on Porsche 718 W-RS Spyder at Porsche Museum
911 road trip: Willem Verbeeck tours the Porsche Museum and factory Join the photographer as he gets up close and personal with cars classic and new before heading out on a memorable 911 road trip Read more
Porsche gifts including socks, mug, car keys and Porsche Christmas jumper
The best Christmas gifts for Porsche lovers in 2023 The holiday season is approaching quicker than a Taycan Turbo S in Launch Mode. From gaming chairs to sweaters, our ultimate gift guide has the perfect gift for Porsche fans, young and old Read more
Woman standing next to a red classic Porsche 911
Caring for a classic Porsche car Meet Stacey Chandler, a technical trainer teaching the next generation of Porsche Classic technicians, who tells us about ORIGINALE magazine and her tips to keep a Porsche in top condition Read more
People and Porsche cars outside F.A.T. Mankei, Grossglockner Pass, Austria
What is F.A.T. Mankei? Over 2200m up Austria’s highest mountain is an all-new version of a venue that’s been serving motorists driving up one of the world’s great roads for years Read more
Three Porsche owners with their cars
Community of Porsche: what does Porsche mean to you? We asked some members of our community from around the globe what Porsche means to them as it celebrates 75 years of Porsche sportscars Read more
Mirage and Optimus Prime in Transformers: Rise of the Beasts
What Porsche is in Transformers: Rise of the Beasts? Transformers: Rise of the Beasts, the latest in the Transformers franchise, features the Autobot Mirage – a 911 Carrera RS 3.8 (type 964). Here’s how a classic Porsche sportscar was turned into a movie star Read more
Close-up of rear of black Porsche Taycan 4S
Do you know how to pronounce Porsche properly? One syllable or two? Check out our guide on how to precisely say the Porsche name, and soon you will be pronouncing it like a seasoned pro Read more
Six Porsche models in front of skyscraper skyline by day
The complete A-Z guide to Porsche names Why go from A to B when you can explore Porsche from A to Z – or should we say air-cooled to Zuffenhausen? Brush up on your Porsche facts with our alphabetical rundown Read more
Mr JWW with Porsche 911 GT3 RS 4.0
YouTuber Mr JWW’s stunning Porsche 911 collection He’s famous for his popular YouTube cars channel, but Mr JWW – aka James Walker – is a serial supercar buyer, too. And there’s one model that’s particularly special to him – the 911 GT3 Read more
Man lies on floor besides Porsche Cayman GT4 RS
How I made a YouTube channel... Cars With Luke His immersive driving videos, especially of his 911 GT3 and 718 Cayman GT4, attract hundreds of thousands of views. So, who better to tell us about the best places to enjoy the thrills of driving and what it takes to be an automotive YouTuber than Cars With Luke? Read more
Porsche 917 in Salzburg livery on rooftop in Santorini, Greece
Car photography – 10 Porsche photographers to inspire you From muted tones and a stripped back approach, to striking images created through editing software and extreme lighting, meet the car photographers who use Porsche as their muse Read more
Porsche GT2 RS speeding past crowds at Goodwood track
Porsche events in 2023: what to look forward to Get ready for another fun, adrenaline-fuelled Porsche year. Here’s the key Porsche events, anniversaries, festivals and moments to get excited about over the next 12 months Read more
Chris Labrooy sculpture of yellow racing driver and Porsche 911
The inspiration behind the Porsche art: why Chris Labrooy dreams big Fresh from creating his stunning Dream Big. installation during Miami Art Week, the leading digital artist explains how he brought his virtual designs to life, his appreciation for Porsche cars and how he sees NFTs as a gateway to great new art Read more
Porsche cars lined up at event, Dubai evening skyline behind
Porsche in 2022: end of year review From Sean Wotherspoon’s Taycan Cross Turismo art car to gatherings of beautiful classic Porsche vehicles, an IPO to breaking lots of records, we’ve rounded up all the action from a brilliant year in one exciting fun film Read more
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The top Porsche social moments of 2022 Where can you see superheroes chowing down on burgers, scintillating Porsche cars and unforgettable locations? You’ll find them all here in this selection of some of the best Porsche moments from our community and featured on the Porsche Instagram channel Read more
Line-up of Porsche model cars on display
Is this the world’s best Porsche model car collection? Kiwi Zhou, a PR manager at Porsche China, has gathered together one of the biggest stock of model Porsche cars you’ll ever see. He tells us how he got started – and how you can start your own Read more
Digitally ehanced image of Porsche 904 on rainy racetrack
Porsche guide: how to edit your car photography A top automotive digital creator shows us how, with a little time and effort, you can take a standard car photo and edit it into something special Read more
Sneaker culture meets the cult of the 911 Turbo With the launch of this year’s new 911 Turbo, Type 992, Porsche Cars North America reached out to potential future owners – and sneaker fans – in an innovative way Read more
Pushing boundaries. Breaking glass ceilings For film stunt driver Sera Trimble there are neither limits nor limitations, just a mighty inner drive – something she shares with the timeless 911 Read more
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Analogue never dies To Johannes Huwe, ‘throwaway’ culture is nonsensical and obscene. From classic cars to cameras to clothing, he celebrates the enduring attraction and practicality of time-honoured craftsmanship Read more
“I just want to have fun” When you undertake Classic cars training at the Porsche Track Experience, you’ll encounter extraordinary vehicles and passionate owners Read more
Capturing timeless minimalism One man’s passion for photography and affection for Porsche has led to a labour of love becoming a beautiful, elegant celebration of the 911 in print Read more
Holidays spent in the family 911 ignited Catharina Allaert’s love for Porsche. It’s one that endures
A passion for Porsche Holidays spent in the family 911 ignited Catharina Allaert’s love for Porsche. It’s one that endures Read more
Porsche 911 Sally Special and Cars’ Sally Carrera at night
Porsche x Pixar: meet the real-life Sally Carrera Inspired by the fun-loving Sally Carrera Porsche from the Cars animated film franchise, a unique and fun 911 has been brought to fruition by the movie’s creative design team and the experts at Porsche Exclusive Manufaktur and Style Porsche to help raise funds for charity Read more
Man looking out of car window, woman leaning against car
Why musician Ashe tests new music in the Porsche Taycan The car test is the ideal way to gauge how music really sounds. Singer-songwriter Ashe and mix magician Manny Marroquin head off on a Taycan road trip to do just that Read more
Pack shot of Type 7 Porsche book
7 of the best Porsche books you can buy Whether you are a lover of Porsche history, enjoy hearing stories about how the cars were developed and made or just want to look at beautifully-shot Porsche cars, there’s a Porsche book for you here Read more
A man driving a classic Porsche 911
Richard Pardon loves his Porsche 911 and collection of TAG Heuer watches Exploring the interplay between cars and watches – a classic combination Read more
Emma Raducanu in locker room in front of white Porsche 911 GT3
Emma Raducanu’s passion for Porsche A superlative ace, on the court and off it, Emma Raducanu wrote tennis history at the US Open when she became the first ever qualifier to win a Grand Slam tournament. Now she brings that incredible drive to Porsche as brand ambassador Read more
Porsche 356, headlights on, driving up underground car park ramp
The world’s most spectacular garages for Porsche cars These dream homes have something that little bit extra. Not only have they designed their garage as a feature in itself, but they also have a Porsche to put into them. Here are five homes for sportscars that make a real statement Read more
Sunset view of Porsche models next to the sea
What do Porsche model names mean? From miniature crocs to epic South American races – as well as more down-to-earth reasons – discover the stories behind the names given to each of the current Porsche models Read more
Person in racesuit throws popcorn, Porsche Vision Gran Turismo behind
Bringing the Porsche Vision Gran Turismo to life A unique concept car like the Porsche Vision Gran Turismo deserves a visionary storyteller to tell its tale. Photographer Teresa Freitas explains how she used a real-life car model and colourful, cinematic approach to fire our imaginations Read more
Man leans on electric Porsche Taycan parked on sandy ground
Porsche Taycan long-term review: what I’ve learned living with an electric Porsche Swapping his tattoo gun for the driving seat of a Taycan, Dr. Woo talks Porsche, LA and artistic dedication Read more
Multiple Taycan cars in front of brightly coloured containers
The photographer who embarked on a 3,000km Europe road trip in a Taycan For photographer Tomek Makolski, the future’s bright – Frozen Berry bright – when it comes to envisioning a purely Taycan world Read more
Man entering green 718 Boxster GTS 4.0, pine trees behind
Porsche heritage: the story of the iconic 718 718 is more than a number. It stands for winning, excellence and performance. And the name of a game-changing race car that’s inspired two acclaimed modern Porsche sports cars. This is its story Read more
Woman in hijab sat in light aircraft, lifting its canopy
Bridging the Gulf From Saudi Arabia to the United Arab Emirates and Kuwait, Porsche discovers the female leaders and entrepreneurs breaking down barriers and giving thrilling inspiration to women across the region Read more
The Porsche Vision Gran Turismo
Porsche guide: everything you need to know about the Porsche Vision Gran Turismo A guide to the new Porsche Vision Gran Turismo concept car Read more
Bearded man in red hat looks out towards light
Festival of colour: the vivid Porsche race car art of Jake Yorath Manufacturers like Porsche, race series, racing teams and global brands flock to this British automotive artist for his inspiring artwork that’s dynamic and instantly recognisable Read more
Person whittling stick in the snow with a puukko knife
What does the puukko knife mean to the Sámi? The puukko knife has been a fundamental tool for life in the Arctic for thousands of years. Today, it’s even more than that – it’s a symbol of Finnish pride Read more
David Gandy peers through open window into car
A model example: David Gandy’s lifelong love of classic cars He is one of the world’s most recognisable models. But David Gandy also has a love for cars that can be traced back to his early childhood Read more
Farmers in Africa gathered in a group
Sustainability at Porsche: tackling the climate issue head on Porsche and South Pole are improving lives and the environment through people-first sustainability projects that strike at the heart of the problem Read more
Silver 1973 911 G Model
Twice as nice: the tale of two classic Porsche 911 sports cars When Markus, a long-time Porsche owner from Mannheim, Germany wanted to treat himself to a birthday present, he began hunting for a classic 911 from the year of his birth. And then he wanted another… Read more
Man in white T-shirt leans against Porsche 964 Carrera
For the love of the 911: a passion ignited The connection between a father and son is always special. But to Philipp M Hohenthanner, that bond went beyond that. He tells us how his dad’s love of Porsche has led Philipp to a life that celebrates the magic of the 911 Read more
Man with camera shoots Porsche as it exits a bend
How to photograph a Porsche Whether it’s to post on Instagram, share with friends or as a hobby, photographing cars is a popular pastime. But it’s never as easy as it looks. Porsche photographer Sebastian Kubatz shares his valuable tips to get the most out of your car shots Read more
Hans Herrmann drives his Porsche 550 Spyder at Carrera Panamericana
How the Carrera Panamericana inspired Porsche and TAG Heuer As the two luxury brands launch a new watch together, we find out how a notorious Mexican road race inspired them both Read more
As we look to the future, Porsche has ambitious plans that are already in motion
Earth Day 2021: seven ways Porsche is leading the sustainability charge As we look to the future, Porsche has ambitious plans that are already in motion Read more
LEGO Porsche 911 Targa rear three-quarters view
Recreating classic LEGO Porsche adverts The 1960s to 1980s were a golden age for print advertising – including Porsche. With LEGO recreating a number of standout Porsche ads from yesteryear for its new LEGO 911 model, we shine a light on their original incarnations Read more
Black and white shot of Benji B sat in studio
DJ Benji B x Porsche As musical director for Louis Vuitton Men, Benji B knows all about luxury and the joy of detail. The forward-thinking DJ and producer takes a Taycan onto the streets of London and discusses his creative vision Read more