Watch the new all-electric Porsche Macan film written, co-directed by and starring Dua Lipa
What would a Porsche ad look like if Dua Lipa wrote it? Read on to find out
“Everything you’d expect from Porsche. And a few things you’d never imagine...” Global pop powerhouse Dua Lipa on the latest all-electric Macan film, which she co-wrote and co-directed
What happens when you put an international pop star together with the all-electric Porsche Macan and give the singer-songwriter free rein to decide what the film will look like? Something very special, it seems. Discover more about the ideas behind the all-electric Macan film – and what went down behind the scenes.Dua Lipa and PorscheSince joining the brand in November 2023, the chart-topping British singer-songwriter has already left her mark on Porsche. From her introduction to Porsche cars at the Porsche Experience Center in Los Angeles, to her first official appearance at an internal Porsche event in Singapore, Dua’s connection with Porsche has been strong and immediate.Now, her creativity is shining through in a new way – as co-writer and co-director of the latest film about the all-electric Macan. Dua worked with French director Clemént Durou, known for high-profile projects like the music video for Pharrell Williams’ Happy, to craft a unique and exciting concept that authentically represents both her and Porsche. And here’s the result.
?si=ze4MiSxdg0EZUPDCBehind the scenes of the all-electric Macan film written and co-directed by and starring Dua LipaThe studio where the film for the all-electric Macan is being made is fizzing with energy as make-up artists, production crew and set assistants bustle to and fro. A hush falls over the set as all eyes turn to the pop star. She’s leaning casually against the Macan parked in front of a backdrop painted in Provence, the chosen launch colour of the new all-electric Porsche.“Okay, so what you’re asking me is how I would direct a Porsche ad?” Dua asks, looking into the camera with a twinkle in her eye. The anticipation is palpable. What does the pop star have in mind? What follows is a kaleidoscope of wild driving scenes. Dua takes us from misty city streets to the surface of the moon, then back down to Earth where she straps on a helmet and takes a Porsche for a hot lap around a racetrack… in Sport mode, of course. Each moment of the Macan film is as unpredictable as the last. But that’s the magic of working with Dua and her boundless creativity.“It’s gotta be epic. I mean epic!” Dua Lipa instructs, cranking up the heat as her new all-electric Macan film transitions from ordinary to out-of-this-worldThe idea for the new Macan film from Dua Lipa: limitless unpredictabilityThe film whisks us away on a journey that’s both wholesome and fantastical, to answer the question, ‘What happens when Dua Lipa writes a Porsche ad?’ Through a series of impactful vignettes, Dua’s vision showcases the versatility of both the pop star and the car. “Working on the electric Macan film was so much fun,” Dua reveals. “Nothing was too far fetched or off the table, so they really let me run wild with it. From dreaming up these concepts that were quite literally out of this world, to seeing them evolve and be brought to life was such a thrill.”Change. Re-interpretation. Reinvention. These have become constants in our fast-paced world. But how do you embrace change without losing your identity? For Porsche, the answer lies in authenticity. In staying true to yourself and your roots whilst adapting to an ever-changing environment. Making an impact without giving up who you are – an attitude shared by Dua Lipa and Porsche.With her passion for creativity and vibrant character, Dua Lipa was the perfect partner for Porsche to work with on the latest Macan filmAuthentically Dua LipaOne of the key objectives of the all-electric Macan film was to capture the true essence of Dua Lipa. While the singer-songwriter was undeniably a creative force behind the film, it was crucial to shape the production in a way that reflected her vibrant personality.Featuring poignant and often humorous vignettes, the film is a powerful expression of endless possibilities. There are car chases and car parties and, of course, the racetrack. Because it’s Porsche, after all. As much as an insight into the all-electric Macan, it’s also an opportunity to dive into Dua’s world.
Consumption and emission informationMacan Electric
(WLTP): Electric energy consumption combined: 19.8 – 17.0 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A.
Macan 4 Electric
(WLTP): Electric energy consumption combined: 21.1 – 17.9 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A.
Macan 4S Electric
(WLTP): Electric energy consumption combined: 20.7 – 17.7 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A.
Macan Turbo Electric
(WLTP): Electric energy consumption combined: 20.7 – 18.9 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A.
The new Macan: all-electric dreams
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