Are these Porsche tattoos the ultimate in personalisation?

The ultimate in Porsche personalisation: colour-matched Porsche tattoos

Personalise your Porsche and your skin with special Porsche tattoos

April 1, 2025 | 2 min read

Close-up of Porsche 911 outline tattoo being inked on arm

Porsche customers personalising their new dream car can now opt to get a real tattoo that exactly colour matches their car’s paint

There are many ways to personalise your new Porsche to your liking, whether through the Porsche Car Configurator, Paint to Sample or the Sonderwunsch programme. Today, lucky customers of Porsche Exclusive Manufaktur are able to take personalisation to a whole new level with the launch of an exclusive Porsche tattoo service.

Man uses iPad to configure Porsche 911 and special tattoo — Porsche Exclusive Manufaktur customers at the Porsche headquarters in Zuffenhausen can now have the outline of the car they order immediately inked on their skin Photo: Porsche

What are the new and exclusive Porsche tattoos?

Customers who visit Porsche Exclusive Manufaktur at the Porsche headquarters in Zuffenhausen, Germany, have an exciting, additional option when configuring and personalising their new Porsche car.

Their devotion to Porsche can now extend to having the outline of the model that they order inked on their body at the inhouse Porsche Exclusive Manufaktur tattoo studio. Every car in the Porsche model range is available for the tattooist, Pia Florol, to transfer onto the skin of those customers who choose to have the tattoo.

Porsche model tattoo outlines with special colours book — With Paint to Sample from Porsche, customers are given access to thousands of exclusive paint colours for their new car… and their new matching tattoo Photo: Porsche

What’s more, you can take your Porsche personalisation further by matching the colour of your new car to that of your new Porsche tattoo, which will be mixed using the exact same formula. So, opt for vivid Ultraviolet – just one of the many Paint to Sample colours on offer – and that’s the colour that will end up inked on your skin.

The tattoos come in in six designs – one for each of the current Porsche models. Available as simple, classic outlines, they feature the legendary sloping flyline that Porsche is renowned for. Once you’ve finished personalising and ordering your new Porsche with Porsche Exclusive Manufaktur, you just click on the tattoo option on the tablet and the tattooist will start mixing the appropriate colour. From there it’s a short stroll to a comfortable chair and, after signing a few forms, Pia will get to work on your Porsche tattoo. There’s never been a more unique way of showing off your new car and sharing your Porsche passion with the world.

Man being tattooed at Porsche Exclusive Manufaktur, Stuttgart — After personalising your new car using the Porsche Car Configurator, the onsite tattooist is able to get to work almost immediately, having first mixed your tattoo colour to that of your chosen Porsche paint Photo: Porsche

What is Porsche Exclusive Manufaktur?

Porsche has always celebrated the dreamers. And when you order a new Porsche, your dreams are almost limitless. For example, thanks to Porsche Exclusive Manufaktur, you have the option to build your Porsche to your own specifications with enhanced personalisation options that are carried out by dedicated craftspeople.

Man with Porsche 911 outline tattoo on forearm — They say that Porsche is a brand that gets under your skin. Now, it can get on your skin too Photo: Porsche

Whether its exclusive wheels or exterior details, interior options like stitching and dashboard material as well as myriad paint choices, the aim of Porsche Exclusive Manufaktur is to give you the chance to show off your individuality and stamp your own unique personality on your new car.

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