Porsche Brand Stories
1972 Porsche 914 in Signal Orange on California beach
What is the Porsche 914? From its unusual history to its intriguing design and enduring legacy, here’s everything you need to know about the charming Porsche 914 Read more
YouTuber Karl Conrad and Porsche Taycan Turbo S Cross Turismo
What’s the new Taycan like to drive? Content creator Karl Conrad takes the wheel With a love of sportscars and technology, Karl Conrad was the perfect choice to test drive the new Taycan in Germany – with some special Porsche behind-the-scenes access thrown in Read more
Porsche Taycan Turbo K-Edition in Ruby Red Metallic
What is the Porsche Taycan Turbo K-Edition? Limited to just 40 examples, the Taycan Turbo K-Edition features stunning Korean-inspired graphics and logos that showcase the possibilities of the Sonderwunsch programme Read more
Porsche x La Marzocco espresso machine with Porsche 911 RSR
The story behind the Porsche x La Marzocco espresso machines Porsche x La Marzocco. Two brands dedicated to craftsmanship, innovation and design who are now bringing that passion to your daily routine Read more
Red Porsche 944 parked by sea at golden hour
Life on the road with a classic Porsche 944 To Maciek Skrzyński, driving a classic Porsche is about freedom and non-stop adventure. One that has seen him, his girlfriend and dogs cruise across 12 European countries in their beloved Porsche 944 Read more
Man with flower power Porsche 911 art car
Race driver and artist Arthur Mathieu’s flower power Porsche art car How Arthur Mathieu combined his love for Porsche and art to turn a classic 1974 Porsche 911 3.0 RS into a flower power art car Read more
Close-up of white LEGO Porsche 911 Turbo
Celebrating 50 years of Turbo with LEGO® and Porsche In 1974, Porsche broke new ground by putting a turbocharged engine into the 911 for the first time. In one of a series of projects to mark its 50th anniversary, Porsche has teamed up with LEGO® and artist Martin Palm in a memorable collaboration Read more
Porsche Style Department trim cards for Louise Piech's 911 Turbo Nr. 1
What is the Porsche tartan collection? Tartan is a symbol of tradition, craftsmanship and timeless style. But what does a fabric with deep Scottish roots have to do with Porsche? From an exclusive design option on the first 911 Turbo model in 1975 to its role in the latest Porsche Collection, this is the story of tartan at Porsche Read more
Merry-go-round decorated with white flags bearing the Porsche Turbo logo
What does Porsche Turbo mean to you? From the 911 to the Taycan, discover the emotion behind the Porsche Turbo – and how it creates a powerful bond between car and driver Read more
Green Porsche 911 G series in parking lot
50 Years of the Porsche Turbo The word ‘Turbo’ means everything to Porsche. Today, ‘Turbo’ can almost be recognised as a brand of its own – and represents so much more. More than just a car part or just a car, Turbo inspires devotion and emotion Read more
Coffee mug and Porsche key ring on living room table
Best birthday gift ideas for Porsche lovers Looking for the perfect Porsche presents? Explore our ultimate gift guide for Porsche fans, featuring top birthday gift ideas from limited edition collectibles to stylish accessories Read more
Porsche 930 Turbo with covered car at Monterey Car Week
Porsche at the 2024 Monterey Car Week For car enthusiasts and collectors, California’s Monterey Car Week is one of the special events of year. From stunning one-offs to futuristic concepts, here are some of the Porsche highlights Read more
Mark Webber being interviewed in front of a Porsche 911
An interview with… Mark Webber Porsche Brand Ambassador, nine-time F1 Grand Prix race winner and former FIA World Endurance Champion Mark Webber is a motorsport powerhouse. He reveals his love for Porsche, his own personal Porsche collection and bucket list road trips Read more
Dua Lipa sat in car, staring ahead
Watch the new all-electric Porsche Macan film written, co-directed by and starring Dua Lipa “Everything you’d expect from Porsche. And a few things you’d never imagine...” Global pop powerhouse Dua Lipa on the latest all-electric Macan film, which she co-wrote and co-directed Read more
Close-up of red 2024 Porsche Panamera GTS driving
First look: the new 2024 Panamera GTS and Turbo S E-Hybrid The new Panamera GTS and Turbo S E-Hybrid have been launched, slotting in at the top of the model range. Find all about these sporty and luxurious models Read more
Porsche Macan covered in purple wisteria flowers, Brooklyn Bridge behind
The new Porsche Macan stuns at the 2024 Met Gala as the event’s official vehicle From driving select guests to the event to teaming up with iconic magazine Vogue on a fashionable new collaboration, the new all-electric Macan made a splash at this year’s Met Gala as its official vehicle Read more
Man leaning on Porsche 912 car with field in background
What is the Porsche 912? The 912 was conceived as a more affordable version of the first-generation 911 when it went on sale in 1965. One proud owner today explains why he loves his classic Porsche sportscar Read more
Porsche Cayenne S E-Hybrid Coupé in Crayon in hillsides
How much is a Porsche Cayenne? The current Porsche Cayenne builds on the success of its predecessors with new hybrid engines and a host of other improvements and innovations. Find out how much the Cayenne costs and discover more about the sporty SUV model Read more
Porsche 911 sculpture, with Porsche Museum in background
Where is the Porsche Museum? Travel through time and discover the history of Porsche at its Stuttgart museum, via its unique collection of legendary sportscars, racecars and prototypes Read more
Porsche 963 on racetrack at 24 Hours of Le Mans
A beginner’s guide to the 24 Hours of Le Mans The 24 Hours of Le Mans is one of the biggest dates in the motorsport calendar. Ahead of its 101st edition, discover its history and what makes it so special for Porsche Read more
Porsche Taycan script nameplate on rear of car
How to pronounce Porsche Taycan Tai-ken? Tie-kahn? Or maybe it’s something else entirely? With this handy guide, you can learn how to say Taycan the Porsche way Read more
TAG Heuer Porsche Formula E 99X Electric cars on track
How fast do Formula E cars go? Formula E has a growing reputation for being one of motorsport’s most entertaining series. With Porsche entering works and customer teams in the all-electric championship, find out all about its hi-tech racecars Read more
Classic Porsche 911 behind Porsche Pepita Edition by Vitra chairs
What is the Porsche Pepita Edition by Vitra? Vitra for Porsche. Two brands passionate about design, craftsmanship and innovation – and now bringing a new dimension to classic designs Read more
Close-up of Porsche Pepita fabric on car seat
The story of the famous Porsche Pepita fabric It’s not just a celebrated Porsche design classic, it’s also one of the most famous patterns in the automotive world, with many decades of history. This is the story of the legendary Pepita fabric Read more
Classic 1964 Porsche 911 and 911 Carrera 4S (type 992)
How much is a Porsche 911? The Porsche 911 is one of the greatest sportscars ever made. Find out how much the 911 costs and other important facts Read more
Close-up of hands putting Porsche logo on hub of wheel
Who owns Porsche? Most people know that Porsche is named after its founder, Ferdinand A. Porsche. But who owns one of the best-known carmakers in the world today? Read more
Man next to green Porsche 911 Targa, ocean in background
Why Hollywood stuntman Riley Harper loves his classic Porsche 911 Targa Los Angeles-based stuntman and photographer Riley Harper on his classic 911, the joy of family road trips and California’s vibrant Porsche community Read more
Men with Porsche cars featuring Porsche winter camping equipment
A guide to winter camping essentials for your car from Porsche Head out on a winter adventure with your car with the Porsche roof tent and a range of equipment and accessories Read more
Sport Classic Grey Porsche Taycan with PIONΞERS CIRCLE decal
Wrapping a Porsche to celebrate the PIONΞERS CIRCLE NFT community Christian Dindorf, an ambassador for Porsche PIONΞERS CIRCLE, tells us about his specially wrapped Taycan Sport Turismo Read more
Man leans down and touches Porsche 911 model car
PTSRS – the Instagram channel inspired by Porsche Paint to Sample colours There are thousands of different colours available when you buy a new Porsche. Find out how Will Lee interacts with them and the stories behind them Read more
Porsche 917/20 in Pink Pig livery at Le Mans
What is the Porsche Pink Pig? The Pink Pig racing livery started life as a bit of an in-joke – but the car itself was a serious competitor. Today, it lives on in Le Mans-winning cars and even a kitesurf sail design Read more
Man in roll neck jumper sat in black leather chair
My dream Porsche: with Michael Mauer, chief designer, Porsche With the Porsche Car Configurator, you can personalise a Porsche to your desired specifications. Michael Mauer, Vice President Style Porsche, inspires you with his perfect Taycan build Read more
Man sits in a Porsche Panamera with door wide open
Football star Sami Khedira takes a new Porsche Panamera on a Stuttgart road trip Join the former international footballer as he drives the new Panamera Turbo E-Hybrid around his home town to visit three locations that helped shape his career Read more
Porsche 908/01 K Coupé at the Luftgekühlt show
Top Porsche events not to miss in 2024 From adrenaline-fueled racing to vibrant festivals, there’s a Porsche event for everyone to look forward to this year Read more
Collage of some top Porsche social media moments of 2023
The top Porsche social moments of 2023 Our creative community captures the essence of Porsche via beautiful, awe-inspiring cars and breathtaking landscapes Read more
Two women with classic brown Porsche 911 Targa at dusk
A Porsche 911 love story that spans generations Yoko, a Porsche owner in LA, and Kyoko, a young neighbour who grew up admiring her 911 Targa, with a tale of memories and friendship, dedication and community Read more
Porsche Panamera Turbo E-Hybrid driving along coastal scene
The new 2024 Porsche Panamera: your questions answered From speed to size, we answer the internet’s most common questions about the new 2024 Porsche Panamera Read more
Technicians work on Porsche 718 W-RS Spyder at Porsche Museum
911 road trip: Willem Verbeeck tours the Porsche Museum and factory Join the photographer as he gets up close and personal with cars classic and new before heading out on a memorable 911 road trip Read more
Porsche gifts including socks, mug, car keys and Porsche Christmas jumper
The best Christmas gifts for Porsche lovers in 2023 The holiday season is approaching quicker than a Taycan Turbo S in Launch Mode. From gaming chairs to sweaters, our ultimate gift guide has the perfect gift for Porsche fans, young and old Read more
Winding mountainous Irish road passes rugged granite rocks
A roadtrip around Ireland with the Porsche Travel Experience ‘A hundred thousand welcomes’ is how the Irish have greeted visitors for centuries. A place whose hospitality, people and roads make you feel at home Read more
Dua Lipa sitting on bonnet of Porsche Taycan Turbo
Discovering Porsche with Dua Lipa The story starts here. Join chart-topping, Grammy Award-winning British singer-songwriter Dua Lipa as she visits the Porsche Experience Center in Los Angeles Read more
Three Porsche hypercars lined up on cobbled square, noses showing
Five of the greatest Porsche hypercars, from the Carrera GT to the 918 The hypercar is the very zenith of automotive high performance. From the legendary Carrera GT to the 918 Spyder, these dynamic Porsche hypercar models have redefined what’s possible when it comes to fast cars Read more
Woman standing next to a red classic Porsche 911
Caring for a classic Porsche car Meet Stacey Chandler, a technical trainer teaching the next generation of Porsche Classic technicians, who tells us about ORIGINALE magazine and her tips to keep a Porsche in top condition Read more
Porsche 911 S/T in Shore Blue Metallic outside house
What is the Porsche 911 S/T? Limited to just 1963 units, the Porsche 911 S/T combines the strengths of the 911 GT3 with Touring Package and the 911 GT3 RS for outstanding agility and driving dynamics Read more
Three men posing in front of a lake and mountains
Father & son and their shared passion for Porsche and NFTs One father and son explain how immersing themselves in the world of Porsche NFTs by minting and collecting virtual 911 cars has brought them even closer together by attending PORSCHΞ PIONΞERS CIRCLE events. Read more
Porsche eBike leaning against brick wall next to Porsche Taycan
Everything you need to know about the Porsche eBike range We answer the important questions about the Porsche eBike range – including what colours you can choose, how far can you cycle using the battery and how to look after them Read more
People and Porsche cars outside F.A.T. Mankei, Grossglockner Pass, Austria
What is F.A.T. Mankei? Over 2200m up Austria’s highest mountain is an all-new version of a venue that’s been serving motorists driving up one of the world’s great roads for years Read more
Man cycling up mountain with Porsche Taycan Turbo Cross Turismo
Rick Zabel rides the Grossglockner on a Taycan road trip to Austria’s highest charging station Rick Zabel drives a Taycan Cross Turismo to Austria’s highest mountain for a cycling training session Read more
Central feature of Porsche cars at Goodwood Festival of Speed
What were the best Porsche cars at the 2023 Goodwood Festival of Speed? As its 75th anniversary celebrations continue, Porsche took over the legendary festival with displays, futuristic new launches and the chance to see star cars past and present take on the famous hillclimb Read more
Porsche Mission X concept with Le Mans-style doors
What is the Porsche Mission X? The Porsche Mission X hypercar aims to be the fastest road-legal vehicle around the Nürburgring Nordschleife Read more
Three Porsche owners with their cars
Community of Porsche: what does Porsche mean to you? We asked some members of our community from around the globe what Porsche means to them as it celebrates 75 years of Porsche sportscars Read more
Orange Porsche, black grill peeling off onto floor
How to create a Porsche NFT Blending together physical and virtual worlds, the Porsche Web3 journey began with an innovative NFT collection dedicated to co-creation and community. Meet the masterminds behind this groundbreaking project Read more
Close-up of gold Porsche 911 numbers on car dashboard
The most iconic Porsche numbers From the launch of is first-ever sportscar in 1948, numbers have been important to Porsche. From landmark years to the names of models, record-breaking lap times and more, here are some of the most notable ones Read more
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What is the Porsche 964? Six things you need to know When the 911 (type 964) appeared at the end of the 1980s, it introduced advanced driving and aerodynamic technology that paved the way for all future models. Today it’s one of the most loved of all 911 models Read more
Porsche 911 parked beside coast
Six things you need to know about the Porsche 911 (type 997) The 997 is now a classic Porsche. Time for a walk down memory lane to discover what a legend this 911 was Read more
New Porsche crest 2023
The history of the Porsche logo and crest The Porsche logo is one of the world’s most recognisable brand identities. But did you know that the striking coat of arms first adorned a Porsche in 1952? This is its story Read more
Dashboard of Porsche Cayenne with Apple CarPlay on centre display
Can you get Apple CarPlay in a Porsche? No matter where you are, Apple CarPlay allows you to access your iPhone applications through your Porsche touchscreen, making it easier and safer to stay connected when you’re on the road Read more
Close-up of rear of black Porsche Taycan 4S
Do you know how to pronounce Porsche properly? One syllable or two? Check out our guide on how to precisely say the Porsche name, and soon you will be pronouncing it like a seasoned pro Read more
Six Porsche models in front of skyscraper skyline by day
The complete A-Z guide to Porsche names Why go from A to B when you can explore Porsche from A to Z – or should we say air-cooled to Zuffenhausen? Brush up on your Porsche facts with our alphabetical rundown Read more
Porsche GT2 RS speeding past crowds at Goodwood track
Porsche events in 2023: what to look forward to Get ready for another fun, adrenaline-fuelled Porsche year. Here’s the key Porsche events, anniversaries, festivals and moments to get excited about over the next 12 months Read more
Red, white and black Porsche 963 racecar driving Goodwood Hillclimb
What is the Porsche 963 racecar? The Porsche 963 is what racecars dream to be when they grow up. Making its race debut at the 24 Hours of Daytona, the 2023 motorsport season welcomes a new star of the track Read more
Porsche 911 RSR in pits at 8 Hours of Bahrain
Andy Werner’s guide to racecar livery design Discover how one man went from designing online virtual motorsport designs for fun to becoming one of the most in-demand livery and helmet designers, including Porsche Le Mans cars and racing helmets for many well-known names Read more
Porsche cars lined up at event, Dubai evening skyline behind
Porsche in 2022: end of year review From Sean Wotherspoon’s Taycan Cross Turismo art car to gatherings of beautiful classic Porsche vehicles, an IPO to breaking lots of records, we’ve rounded up all the action from a brilliant year in one exciting fun film Read more
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The top Porsche social moments of 2022 Where can you see superheroes chowing down on burgers, scintillating Porsche cars and unforgettable locations? You’ll find them all here in this selection of some of the best Porsche moments from our community and featured on the Porsche Instagram channel Read more
Porsche 956 speeding along racetrack, background blurred
How the Porsche 956 became an endurance racing legend From Nürburgring records to Le Mans victory, the 956 dominated the racing world for more than a decade. This is the story of how engineering innovation way ahead of its time helped create one of the world’s most successful racing cars Read more
Kitesurfer on Alaskan waters, snowy mountains in background
How Duotone designed a Porsche-inspired kite Drawing upon the iconic shape of Porsche sportscars and reflecting them in the design of a new kite, Duotone creative director, Florian Panther, explains how a dream collaboration resulted in a very special piece of kitesurfing equipment Read more