Porsche Cars Great Britain

The first Porsche sports car arrived in the UK in 1951 when two cars were displayed at the Earl’s Court Motor Show in London. This was arranged by Charles Meisl, a salesman for Connaught Cars in Ripley, Surrey. Later in 1952, Meisl was appointed official importer through Colborne Garages.

In 1954, AFN Ltd signed an agreement to import Porsche cars to the UK, which it also sold from its premises on London Road in Isleworth, Middlesex. Two years later, AFN became the UK concessionaire of Porsche until 1965 when Porsche Cars Great Britain Limited was formed. A move which successfully separated the importing functions from the sale functions.

Porsche Cars Great Britain Limited is the sole UK and Ireland importer of Porsche cars and is wholly owned by Porsche AG in Stuttgart. The UK and Ireland are the fourth largest market for Porsche in the world. Porsche has been in Reading since 1977, and in its current location at Calcot since 1985.

Located adjacent to the M4, the current site covers nine acres and is totally unique. Accommodating approximately 100 employees, the Reading office was designed to reflect the corporate identity of Porsche. A full workshop is integral to the building as well as a glass covered atrium where the current and historic models are regularly displayed.

There are 46 Porsche Centres across the UK including our Porsche Service Centres. All offer the highest standard of sales and aftersales service. Our Porsche Centres, and those who work within them, reflect the quality and technology that only Porsche can offer. All of our Porsche Technicians are trained to the highest standard to work confidently with the latest innovations and the most up-to-date technical equipment.