A childhood spent playing with diecast cars, and dreaming about cars for hours on end fueled Mark Morgan’s drive to become an automotive illustrator.
His passion for all things sports cars is evident in every visual expression he creates, each filled with color and a sense of excitement. In his stunning new pieces below, Mark leans into Porsche iconography and history to create his dreamy vision of 75 years of Porsche.“My style is romantic. Graphically it is impressionistic. What the color and light says in a picture is more important than the subject. It allows the viewer to respond to that stimulus and access a subject that they may feel ambivalent about."
I chose the Taycan as the newest achievement of Porsche engineering, and the 930 Turbo as a representative of not only the iconic 911 model, but also a shape signature that is synonymous with the brand.
“Inspiration for the 75th anniversary picture was diecast car track play-sets. An environment where any car or truck can run as fast as it can on an open road. An early 356 representing the beginning of the brand, a 917 representing the beginning of Porsche’s dominance of motorsport and the Taycan representing the beginning of the future with electrification. The three ‘beginnings’ all sharing the same piece of track, in motion together.” “Inspiration for the Dream pieces was the rich tradition of lifestyle American car ads of the 50s/60s/70s. Those ads would show the car often in a leisure setting, which was my starting point. But I wanted the picture to have a mystical quality, so it was more than just the car and the place. I’m a fan of Erich Strenger’s work for Porsche. He would often include animals in the advertisements he created. This gave me the idea of using the two animal elements from the Porsche badge, the horse and the stag antlers to create a spirit animal for each car. The Taycan became the Stag and the 911 Turbo, the horse.” For more of Mark Morgan’s work, follow him on Instagram at @triplespressomm.
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