Max Loeffler x No Small Dreams

Visions of the past and future, blended with cinematic flair

January 1, 2023

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What does “timeless” look like, exactly? It’s a question that seems to permeate the work of artist Max Loeffler, conjuring a distinctive, nostalgic quality which Max describes as “retro-futuristic surrealism.” Porsche commissioned Max to create a series of original posters which celebrate the brand’s legacy of design by reimagining iconic Porsche vehicles in a style evocative of classic sci-fi.

Keep scrolling to view Max’s work and read about how the design of individual Porsche models inspired the overall visual style of each piece.

I wanted these illustrations to look like movie posters. They should make the viewer want to know what’s the story behind [them].

“The elegantly curved outline of the 356 remembered me of the retro-futuristic images of the 60s/70s illustrating life on planet mars, so it seemed a good fit to have the 356 drive over a Martian landscape.”

To see more from Max and his captivating takes on bygone aesthetics, follow him on Instagram at @haxloeffler.

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